{↑} Wassily Kandinsky, the original inspiration behind the Here branding.
{↓} ‘Here is Wassily’ brand-blip, to launch the Wassily Dot concept.
{↑} Here logotype with animated ellipsis, denoting the thought of constantly thinking…what comes next…
{↑} Here identity guidelines and branding overview document.
{←} Custom typeface design based on the Wassily dot.
{↓} Supporting typeface suite.
{→} Have tote, never get lost: ‘You are Here’.
{↑} A series of provocative advertising-esque statements for launch social media posts.
{↑} The Here dot device: digital and physical. Something to hold, something to press or something to look through…
{↑} ‘Instagram 9’ social media launch posts.
{↑} Pre-printed multi-use stationery sheet™. With a single sheet (and a highlighter pen) the team can send an invoice, write a letter or make a shopping list.
{→} Here sticker sheet. A simple and fun way to brand documents.
{↓} Responsive Here logo for launch page.
{↑} Copywriting using the ‘Here’ name as a hook for a series of statements and call-to-actions.
{→} Die-cut business cards referencing the Wassily dot in a physical form (something to hold, something to look through…).
