Website:
{↑} The Made[LAB] logotype is constructed using a combination of the custom typeface Made[LAB] Regular and Bold, creating a clear hierarchy and distinctive visual rhythm..
{↑} Photographic art direction was developed in collaboration with photographer Angus McDonald to establish a distinctive visual language for Made[LAB] shoots. The use of clamps acts as a direct reference to chemistry laboratories, reinforcing the experimental, process-led nature of the brand. This approach was applied across key collaborations, including Made[LAB] x Louis Vuitton and Veuve Clicquot Champagne Gift Box.
{↑} Made[LAB] x Louis Vuitton Show Invitation explores a spirit of experimentation, using material detail to create a tactile, process-led piece that reflects the collaborative nature of the project.
{↑} Made[LAB] X Omega, Seamaster Book.
{←} The full character set of Made[LAB] Regular forms the foundation of the Made[LAB] visual identity, with the custom type sitting at its core and shaping the system’s distinct voice and tone.
{↑} The custom Made[LAB] typeface is designed across three weights—Light, Regular, and Bold—alongside a dot-matrix “Laser” variant. Developed as a key visual asset for the brand, the typeface reinforces the bespoke, process-driven nature of their work.
{←} Logotype breakdown.
{↓} A bespoke glyph icon set designed for both print applications and UI elements across the Made[LAB] website.
{↑} Les Places d’Or printed invitation.
{↓} The Made[LAB] colour palette assigns a distinct colour to each section of the website, forming the foundation of the core system. These colours are then extended beyond the digital interface, applied as tonal washes and image treatments across social content to maintain consistency and reinforce recognition across touchpoints.
{←} The bespoke Made[LAB] typeface is available in three different weights.
{↓} Time, Truth and Trust sit at the core of Made[LAB] — shaping every decision, detail, and output. Together they form a guiding framework for how the work is made, measured, and communicated.
{↑} OLD CODES:NEW CHAOS defines the essence of the new brand — a deliberate inversion of established rules, where traditional codes are disrupted, reinterpreted, and turned on their head.
{←} Copywriting: To. Get. Every. Single. Detail. Just. Right. This has quickly become a mantra for the internal team at Made[LAB].
{→} The Made[LAB] colour palette is bold and vibrant, designed to stand out within the luxury packaging industry.
{↓} [LAB]Works is a series of objects designed by Studio.Build and produced by Made[LAB], created to push the boundaries of what’s possible. Each piece demonstrates what they do, how they work, and how they think. Shown below: [LAB]Works:01, featuring crocodile strip detailing and outer box.
{↓} LAB]Works:01 screen print and foiled poster — one element from the contents designed for [LAB]Works:01.
{↑} Copywriting: A provocative statement designed to highlight the new Made[LAB] custom typography. It sets the tone for the brand’s visual language, where type becomes both message and form.
{↑} Supporting typeface: Maison Neue. We use two variants of Maison — Neue and Neue Mono. Neue Book and Light are used for body copy, while Neue Mono is reserved for technical details.
{↑} [LAB]Works:01 inner wallet detail.
{←} Copywriting: We coined the phrase “Precision/Material Engineers” to describe the nature of the work Made[LAB] does — highly technical, experimental, and exacting in its execution.
{→} Made[LAB] Laser was developed specifically for use within Made[LAB]’s in-house laser-cutting facility.
{↓} GIF for social media, created for use across Made[LAB] channels using the custom glyph set.
{↑} Bespoke website design and build. The homepage animation introduces a sense of layering and movement, referencing the mechanics of printing machinery. Featured projects can be updated by the client via a custom CMS.
{↓} The website has been designed and developed to work seamlessly across desktop, tablet and mobile.
{↑} Les Places d’Or printed invitation.
{↓} Website in action: the ‘About Us’ section features a key piece of copywriting, while ‘What We Do’ and ‘What We Don’t Do’ have become a manifesto of sorts.
{↑} Website showcase and project page for the Louis Vuitton Show Invitation.
{→} Social media icon.
{↑} Example social media posts.
{↓} Social media: we work directly with the Made[LAB] Marketing Director to plan and implement the social media strategy. A strong visual language has been developed as a key identifier for the brand, with core palette colours applied as image wash treatments.
{↑} [LAB]Works:Family.
{←} Packaging label.
{←} Duplexed business cards using Colorplan papers.
{↓} [LAB]Works:01 full contents, presented as a vehicle to demonstrate what Made[LAB] can do. The collection brings together a curated set of designed objects and printed matter, showcasing process, precision, and experimentation across the series.
