{↑} The ISO primary logo is constructed from three [3x3, 6x6 + 12x12] grids with each consecutive grid increasing in complexity.
{↑} Inspiration: Inspired by Charles & Ray Eames film ‘Powers of Ten’. The ever increasing definition of the logotype references the studio’s work view of both a wide and macro approach to their projects.
{↑} Inspiration: Grid-based brutalist inspired custom pixel typography. Precise and unforgiving paired with grid-based patterning.
{↑} Inspiration: Caslon crafted type sits as a contrast to the brutalist ISO logotype. Caslon typographic flourishes bring a more humanist feel to the identity and wider system.
{↑} Inspiration: One of the ISO brand font’s Caslon Pro Italic, was chosen because of its beautifully crafted typographic details.
{↑}{→} Inspiration: ISO approach, Wide-Angle view to Macro detail and output.
{↓} The website utilises the dynamic logo and is responsive across different browser sizes. The ‘S’ and ‘O’ glyphs change each time the site is reloaded.
{↑} ISO alternate glyphs.
ISO logo has been designed dynamically with a series of alternate glyphs that can be swapped out to give the mark a sense of movement and change.
{↓} ISO tagline.
{↓} The ISO primary colour palette consists of 9 primary colours and is intended to give ISO a vibrant look and feel.
{↑} ISO copy.
{→} Alternate 'O' glyph.
{←} ISO primary colours can be overlayed and set to ‘multiply’ to create a secondary colour palette.
{↓} The ISO visual identity uses two very distinct typefaces: FT Regola Neue and Adobe Caslon Pro.
{↑} FT Regola Neue [Light and Regular] is used for informational text, while Adobe Caslon Pro [Regular and Italic] is used for more emotive copy.
{→} ISO Posters.
{↑} Fully responsive website, designed and built to work seamlessly across all browser sizes and types.
{↓} Business cards.
{←} Every presentation cover is slightly different as the logo evolves with each iteration.
{←} Brand guidelines.
{↓} Mobile website.
{↑}{→} Social media icons.
{↓} ISO poster.
